0049 - Guardian Bank Entrepreneurship Academy: Marketing

Course Description

Entrepreneurs have many hats to wear and marketing is just one of those. This fast paced, introductory course briefly discusses the many topics of marketing and may require the attendees to further research areas to be fully educated on marketing a small business. Business owners often struggle with marketing for a number of reasons so this course will break the concept of marketing down into pieces and will allow attendees the opportunity to understand the technology as well as the theory behind how consumers think and how to attract their attention.

Course Outline

• What is Marketing
• B2B vs B2C
• Target Market
• Mission Statement
• P's of Marketing
• Inbound vs Outbound
• Social Media and Content

Learner Outcomes

• Marketing should be strategic – have goals, objectives and tactics specific to your product or service.
• Know your target market and know how to communicate with them.
• Understand what makes your business different then promote that.
• Create inbound marketing strategies to get to know your customers and find new ones.
• Get your business online and practice creating content.Marketing should be strategic – have goals, objectives and tactics specific to your product or service.
• Know your target market and know how to communicate with them.
• Understand what makes your business different then promote that.
• Create inbound marketing strategies to get to know your customers and find new ones.
• Get your business online and practice creating content.

Notes