0399 - Marketing Monday: What is a Fractional CMO?
Course Description
Small business owners have a unique tenacity, outlook, and approach to life. They are gifted with skills and/or services that are valuable and needed by the masses. However, building a strong and sustainable business may require a team of experts, such as a CMO - Chief Marketing Officer. Traditionally, hiring full-time personnel with this level of skills and experience isn’t in the budget. That’s where a “Fractional CMO” can come in.
In this Marketing Monday session, Ivy Scott of IVLeague Marketing will explain the purpose of a CMO and how this role can help you grow your small business. Chantel Powell, CEO of Play Pits discusses her experience of how she utilized a Fractional CMO to help her grow her small business with over 60,000 followers on Instagram. Join us to learn more about what a Fractional CMO is and how your small business or start up may benefit.
Course Outline
Agenda:
- An explanation of what a Fractional CMO is and what they do
- Benefits of hiring a Fractional CMO vs a Full-Time CMO
- Case study of small business utilizing a Fractional CMO: Play Pits
- How to fit the right Fractional CMO for your business
Learner Outcomes
Attendees will gain an understanding of:
- What a fractional CMO is
- The benefits of a Fractional CMO for your business
- How a small business can utilize a Fractional CMO
- What's involved in hiring a Fractional CMO
Notes
A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.