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Course Description

FYP? POV? IB? Filters? Sounds?! Trends?!? Does TikTok scare you? Join us for this session of Marketing Monday Webinars to take the mystery out of marketing your small business on TikTok.

Social media marketing expert, Kati Fisher of Aware Media Solutions will take you through this introduction to TikTok, including a deep dive into the platform. Kati will help you set up your TikTok Business account, teach you how to create an optimized profile, and help you feel confident about posting for the first time. Discussion includes best practices, content strategies, and you'll walk away with a cheat sheet for making TikTok work for you business!

Course Outline

Agenda:

  • Understanding the TikTok platform
  • Creating a profile
  • Content strategies
  • Best practices

Learner Outcomes

Attendees will gain an understanding of:

  • the TikTok platform and how it functions
  • how to create and optimize your profile
  • Creating content to connect with existing and prospective customers
  • Best practices for leveraging TikTok for your small business

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

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