0389 - Marketing Monday: Creating Sustainable Content Marketing for Your Small Business
Course Description
The internet is full of content, and we just keep adding more. It’s harder than ever to stand out with your online presence, yet it’s also more crucial than ever to do so effectively. Content marketing isn’t just another fad—it’s an effective method to serve your target audience better. Getting started with blogging or podcasting can feel overwhelming, but it’s easier than you might imagine. Taking the right perspective to content marketing is the key.
Join Robert Carnes, Marketing Manager at GreenMellen for this Marketing Monday session as he discusses the ins and outs of content marketing from blogging to podcasting to webinars and more. Learn how your small business can use content marketing to generate leads and bring in revenue. Key concepts include: blogging, podcasting, webinars, lead generators and the practical applications of these tools.
Learner Outcomes
- Understand what content marketing is and its' value for any business
- Maximize your time in creating marketing content
- Develop effective content across multiple platforms
- Identify where to begin with content marketing in your business
Robert Carnes is the marketing manager for GreenMellen, a digital marketing agency in Marietta, Ga. A freelance writer and a published author, Robert brings a wide range of experience to the GreenMellen team. He helps clients manage their marketing strategies and tackle everything from blogging and email marketing to social media and data analytics. Robert has worked in a number of different industries before joining GreenMellen—from college athletics to local nonprofits.