0316 - Marketing Monday: Your Guide to Small Business Storytelling
Course Description
Storytelling is more than a business buzzword—it’s a practice that requires time and skill. You know a good story when you hear one, but how do you use narratives to grow your company and fulfill your mission? Your audience needs what you offer—they just don’t realize it yet.
In this Marketing Monday webinar, Your Guide to Small Business Storytelling, Robert Carnes, Author and Marketing Manager at GreenMellen Digital Marketing Company explains how to shape a a clear narrative that invites your prospective and existing customers to listen and engage. Storytelling Marketing involves using a narrative to communicate a message so the consumer will be inspired to take action. Storytelling in marketing helps consumers to understand why they should care about your brand. Stop struggling with marketing and embrace a path toward better storytelling.
Course Outline
Agenda:
- What constitutes a story?
- Listening for stories
- Editing stories
- Sharing stories
- Practical applications & resources
- Q&A
Learner Outcomes
Attendees will gain an understanding of:
- The critical elements of an organizational story
- Tactics for listening to your audience for stories
- Approaches to crafting business narratives
- Best practices for sharing stories with an audience
Notes
A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Robert Carnes is the marketing manager for GreenMellen, a digital marketing agency in Marietta, Ga. A freelance writer and a published author, Robert brings a wide range of experience to the GreenMellen team. He helps clients manage their marketing strategies and tackle everything from blogging and email marketing to social media and data analytics. Robert has worked in a number of different industries before joining GreenMellen—from college athletics to local nonprofits.