0295 - Marketing Monday: Leveraging the Power of LinkedIn to Grow Your Business
Course Description
Although it's the "grandfather" of social media, LinkedIn may be one of the most underutilized social networks when it comes to digital marketing. Few use it to its maximum capability to create results. When it comes to building business relationships and targeting a specific professional group, LinkedIn offers very powerful options. Investing in building the right relationships will lead to business growth and profitability.
Course Outline
Agenda:
- LinkedIn capabilities
- Company pages
- Building relationships
- Groups
- Organic and paid strategies
Learner Outcomes
Attendees will gain an understanding of:
- Best practices for your profile
- How and why to use a company page
- Targeting professional groups
- Organic and paid strategies for building relationships with priority connections
Notes
A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
As Chief Networking Officer, Melinda loves the challenge of juggling both left and right brain functions. From spreadsheets and databases to graphic design and social media, she has been fortunate to gain a broad spectrum of business experience. Most important to her with any job is to believe in what she’s doing and know that she’s making a difference in others’ lives.