0068 - Marketing Monday: Making the Most of Email Marketing + Automation
1176859
UGA SBDC Training
Loading...
Course Description
According to the Data and Marketing Association (DMA), email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available for small business marketing. As a small business, email communications can be instrumental in bringing in sales and building and maintaining relationships with clients.
During this webinar, marketing expert Laura Thompson will explore options for launching an email program, ways to optimize an existing program and also opportunities for leveraging automation to support your business goals. Key concepts include: launching a new email marketing program, vendor options, and leveraging automation to bring more sales.
Learner Outcomes
- Understand the importance of an email marketing program
- Create an email marketing program
- Automate an email marketing program
- Optimize an existing email marketing program
- Use email marketing to bring in revenues
Loading...
Enroll Now - Select a section to enroll in
Required fields are indicated by .
Laura Thompson is a marketer who specializes in customer experience-focused strategy with an emphasis on digital communications. Her personal mission is to fuse her passion for marketing with a pursuit of purpose in terms of giving back on both a personal and professional level. Laura's background is heavily rooted in the digital advertising agency world with an emphasis on strategic planning and program planning. She has worked with a range of clients, from small business to Fortune 500 brands as well as B2C and B2B programs. Previously she served as President of the Atlanta chapter of the American Marketing Association.