0258 - Ghost Kitchens: There's Nothing to Fear!
Course Description
Ghost Kitchens have been in industry news for over a year. Some have claimed “it’s the answer to the restaurant industry woes” some even believed that it is the “growth engine” for the industry. Major restaurant companies and popular restaurant brands have jumped into this market and have created a frenzy. Is it a viable restaurant model for you?
Whether you own a restaurant, opening one, or buying one, learn what it takes to include a ghost kitchen in your plans. Some restaurant experience is preferred.
Course Outline
What is a Ghost Kitchen?
Why is it an option to consider?
Components of a Ghost Kitchen
Concept- new or existing
Facility: existing, new, Shared Kitchen or other
Menu: one or several
Website(s): design, hosting and transactional.
Delivery: Third party or self-delivery
Cost
Players in the Market: Chains, independents, and Vendors
Long Term view
Learner Outcomes
- Viability of a Ghost Kitchen to your business as a pivot, growth strategy or a rescue plan.
- Understanding the requirements and what it takes to create one.
- Identifying partners: vendors, third party delivery services and Website hosting platforms
- Establishing a Competitive Advantage
Notes
A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.