0314 - Marketing Mastery Workshop Series: Session 4 - Optimizing Your Online and Offline Presence

UGA SBDC Training

Course Description

Why you need this class:
First impressions matter. Whether you’re greeting your customer in-person or they landed on your website, how they feel and what they take away from that interaction will be how they perceive your brand and company. Navigating the ever-changing world of online medium can be overwhelming if you don’t have a good sense of what is most appropriate for your business. We will review and discuss best practices for impact whether you are interacting with your customers on- or off-line.

Course Outline

Relevance of off-line tactics
Customer service strategies
Discovery strategies…on-page and off-page
Search engine optimization (SEO)
Facebook ≠ website
Which social media platforms do you really need to be on
Using analytics to determine effectiveness
Steps for a successful content audit
How to know your brand identity needs updating

Learner Outcomes

What you will walk away with:

A comprehensive view of how to apply all the concepts to your marketing efforts to uphold the impression your brand makes at all customer touchpoints.
The format for a comprehensive marketing mix audit – a good way to ensure you stay on track and adjust when necessary.

Notes

A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

Recommendations

Each session builds upon the other so for the maximum learning benefit, we encourage you to take advantage of the discount and attend all four.

Each session build upon the other so we encourage you to take advantage of the bundled pricing option.