0383 - Farmers' Market Toolkit: How to Get the Most Out of your Market Experience
Course Description
You have your produce or product and you're ready to go to market. Or are you?
New and existing businesses often look to local Farmers' Markets to sell their products directly to consumers. Understanding what to expect from a market experience and how it fits in to a broader sales and marketing effort is critical to a successful experience. Learn more about farmers' market opportunities across Georgia and how to position your business for success.
Join us for this informative class on making sure the you are ready to take you product to your local farmer's market successfully!
Course Outline
- Overview of Georgia's Farmers' Markets
- Why Sell at a Farmers' Market?
- Profile of a Typical Farmers' Market Produce Vendor
- Common Regulatory Requirements for Farmers' Market Vending
- Best Practices of Successful Vendors
- Evaluating your Performance
Learner Outcomes
- How to incorporate a Farmers' Market presence into a broader Sales & Marketing Strategy
- How to Price for Profitability
- Profile of a typical Farmers' Market Produce Vendor in Georgia
- Typical Regulatory Guidelines for Selling at Farmers' Market
- How to set up a successful Farmers' Market booth
- How to Evaluate your Farmers Market success
Notes
Class will be held at the Main Street Theatre & Cultural Arts Center 152 N Main St, Dawson, GA 39842. Check-in will begin at 9:45am and the program will begin at 10:00am.
Lunch and materials are included.
This training and education program is supported by The Golden Triangle RC&D (Resource, Conservation, and Development) Council.
A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.